Designed by South African, TATUM TEALE, her strong focus is on Slow Fashion. It’s a proudly Capetonian Brand, worn by Babes worldwide, and is one that encourages a more conscious consumer mindset.


Tatum hopes to inspire and encourage self-love and confidence, through designs that are made to make one feel, first and foremost, comfortable.


The TATUM collection has a timeless simplicity, with designs that outlast seasonal trends and luxurious fabrication that lends itself to multi functionality. Items can be worn as swimwear, underwear, activewear or outerwear. 


Colour has been a major influence in creating her collections, with each season seeing a new range of hues, from soft palettes, to bright and bold tones, evoking femininity, freedom and fun.